Sudhir Sharma is the founder of INDI Design based in India, he is developing INDI into a multinational network of designers and associates to use design expertise into the service of Society and Business. The network has 8 international offices and 4 offices in India.
Sudhir has over 25 years of experience working in design in India. Founder and president of “Design India” (India’s largest social community of professional designers) and Chief Editor of the POOL Magazine (for Design, Innovation and Art), Sudhir founded Elephant Design and lead it for 20 years. He is an alumnus of the World Economic Forum’s World Design Council, was on the inaugural design jury at the 2008 Cannes Lions Festival, and Adfest 2009, Jury on the Dutch Design Awards 2011 and 2012, “Design Turkey” and has been involved in successful and award-winning transformation of many household brands in India.
He leads projects in Industrial Design, Retail Design, Brand Strategy, Museum Designs, go to market plans, Communications, User interaction Design and Qualitative Cultural Researches.
Sudhir graduated from the National Institute of Design, Ahmedabad and holds a number of board positions for both commercial and educational organisations. Sudhir was awarded with the “Most Promising Entrepreneur of the Year” 2009 for his contributions in India’s design business industry.
Sudhir passionately believes that design thinking can alter the fortunes of organisations and economy of a country. Brands need to simplify their pitch to the consumer and coordinate the experience with the content that they offer. Simple, straight-forward execution of a complex strategy, is an easy way to enter the hearts of the consumer in these chaotic times.
Sudhir resides in India but travels extensively in Asia and Europe.