Dan Formosa

Co-founder, Smart Design, USA
Dan Formosa

From the start of his career Dan Formosa has been helping to change the way we think about design. With a background in design and ergonomics, he understands not simply how a product should work, but also how people work – because design is about people, not things.

Dan has been responsible for a wide range of innovative products. He has been the recipient of numerous design awards, including the Smithsonian’s Cooper-Hewitt National Design Award and IxDA’s first annual Interaction Design Award. His work is included in the permanent collection of the Museum of Modern Art.

Dan continues to develop ways to better understand design and its potential, employing both quantitative and qualitative methods in design research, and drawing on knowledge from a wide array of disciplines. The results continue to have positive impacts on people’s lives.

In addition to his personal consulting work he recently co-founded two collectives, 4B Collective (focusing on design and gender) and Brainpool (focusing on design and emotion). Dan also helped create the Masters in Branding program at the School of Visual Arts in New York City, the first of its kind. He lectures and writes frequently about the physical and emotional aspects of design. Dan appears in the documentary films Objectified and Design & Thinking. He also co-authored the bestselling book Baseball Field Guide.