Jury

Hélène Fortin

Architect, lg2boutique, Canada
Hélène Fortin

15 years of experience

Architect Hélène Fortin builds brands, literally. She gives brands their physical expression by integrating their unique identity into the built environment.

Hélène started her career off in San Francisco, first at Werner & Sullivan then at Taylor Lombardo – two experiences that provided her with the opportunity to take part in both commercial and institutional projects. Back on Quebec soil, she took up a position at the firm Réal Paul Architecte for the next 12 years, where she practiced her art as senior architect on major projects, spanning construction, renovation and restoration. She participated in the restoration of the Lac-aux-Castor Pavilion (which received a Prix d’excellence from the Ordre des architectes du Québec in 2007 in the Conservation and Heritage Restoration category), the Jamaican Pavilion at Parc Jean-Drapeau and the realization of several redevelopment projects at the Pointe-à-Callière Museum and Centre d’histoire de Montréal.

She joined the lg2boutique team in 2013 with a keen interest in design and a conviction that a brand’s physical expression can play a critical role in strengthening its footprint. Since her arrival, she has worked on commercial design and signage projects for prestigious brands such as the Montreal Olympic Park, Bell, Desjardins and the Montréal Museum of Fine Arts. She designed the first Milk Bar in Canada, in association with Natrel and java u, a project that has been honoured multiple times (Shopper Innovation Awards, Applied Arts, Marketing Awards and Grafika), and led the integration of Nourcy restaurant’s new brand identity (listed in the top 10 best projects in 2015 according to Brand New).

Her technical approach is guided by rigorous attention to detail while her creative vision is drawn from a unique and innovative spirit. It’s a powerful mix whose effectiveness can be see in everything she does, be it architecture, interior design or the creation of furniture and objects.

Hélène has a bachelor’s of architecture from the School of Architecture at the Université de Laval, with complementary studies in design and graphics. She is a member of the Ordre des architectes du Québec.