Sheetal graduated from NID in 1999 with a diploma in video and communication. Since then she has spearheaded numerous promax award-winning campaigns for Channel V as its Creative Director. Sheetal has been invited as a guest lecturer to speak at many prestigious educational institutions such as NID in Ahmedabad and Parsons in New York. Her last position with Star India was as its Consulting Network Brand Creative Director. In her current avatar, she heads the creative vision for all Dynamite projects.