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Structure urban festival
A-11-4   BBDO Ukraine

Huge cities have many problems. Especially if they have rapidly developed from regional centers into megapolis. Structure is a Kyiv urban development initiative, holding it’s own events. The main goal of these events is to discuss the big city’s problems, their solutions and overall - how to make it a better place for it’s inhabitants. And they needed their own visual identity. Kyiv was visualized as a living infographic map based on true facts and statistics. Population, frequency of accidents, traffic density, coverage saturation … - data with dynamic nature became the basis of identity design to show diversity of problems that need attention.