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A-1 Corporate & Brand Identity

 
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POM POM
A-1-15   Reynolds and Reyner

POM POM is modern and stylish lingerie brand from Los Angeles POM POM is a modern and stylish lingerie brand created for a fashion designer from Los Angeles. In each set there are two kinds of panties packed in individual boxes that resemble diagonally-cut cubes in shape. The first one is more comfortable and simple, for everyday use at work or fitness sessions, and the second box offers a more creative and interesting lingerie type for evenings and nights, parties and leisure. The 2-piece set is read not only in the packaging and the brand name, but also in the brand’s slogan “Work hard, play hard”. The word “POM POM” means “a bob on a hat” in English. This term is also used by Americans to describe objects that cheerleaders hold during sport events, such as basketball or American football matches. Therefore, the name perfectly conveys the idea of ​​lightness and brightness shown by these girls and a dual brand name refers to the idea of ​​combining the two types of lingerie in a single set.