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A-1 Corporate & Brand Identity

 
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2+2 TV Channel
A-1-60    ТОВАРИСТВО З ОБМЕЖЕНОЮ ВІДПОВІДАЛЬНІСТЮ "ТЕЛЕРАДІОКОМПАНІЯ "СТУДІЯ 1+1"

Recent change of positioning entailed creating the new brand identification. Target audience – men aged 35-45, living in cities with population over 50k Marketing concept: Get ready for life in this crazy world! 2+2 represents alacrity, tension, support, decision, strength, energy, stress, emotion and art of fight