Cashket is a premium brand of women's hats designed for those who want to underline their elegance, express the inner freedom and independence. The identity is based on the history of brand inspired by the Slavic folklore character Zhar-ptitsa and its feather. Zhar-ptitsa is a symbol of perfection and grace reflecting the nature of every woman. When the light of Zhar-ptitsa's magic shinig falls on people, it gives them the most desirable thing - the feeling of happiness. That's why Cashket's identity patterns are based on Zhar-ptitsa magic image.