Katacult — is a platform, which is created to guide you through the world of high-quality music. «We prefer to get all the joy now, rather than put it off for a better future» — that’s what Katacult stands for. The brand idea is to popularize culture of a good music by making edutainment content and the best parties in the town. Involving to the world of a good music with the Katacult is like having a good sex: you can enjoy the process alongside the result equally. We were faced with the task of broadcasting this provocative idea into the world. It’s all about cult in music, religion in cross-looking sign and sense of a motion in identity: we had to make something stylish, bold and youthful, though not fake and artificial. Because the youth and rebelliousness in the essence of Katacult, not in the cheap talks.