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A-1 Corporate & Brand Identity

 
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Helen Marlen
A-1-44    Madcats Agency

Helen Marlen Group is the largest designer clothes retailer in Ukraine. The brand wanted to attract the new audience — millennials — while keeping loyal customers, more mature people. In addition, Helen Marlen needed to develop a recognizable visual system. We built an understandable brand architecture, created a unified identity and found a big idea that will determine the business development.