Umanpivo is a brewery that was founded in city of Uman in 1878. Since 2001 company is in constant renovation with aim of improving quality and developing new products. In the beginning of 2018 Umanpivo decided to update flagship product line “Waissburg”. Design had to be more German and appealing to target audience. Minimalistic design helps bottles standout on the shelves and color coding which is kept from previous designs, helps customers recognize favorite brand.