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A-14 Student Design

 
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Modulor
A-14-39    Рижик Олександра

My task was to develop strategy and identity for a project, which was inspired by brutalism and Soviet architecture. The key idea of a project, which I named Modulor, it is to show up that atmosphere and to inspire other people with its purity and beauty. With that purpose, founder of the project decided to produce concrete tetrapods and other objects, which have no functional purposes and that's why esthetics became their key function. My main principle while working on this project was to take the stone and cut off all spare, because it's basically how the pure beauty appears.