“Makova jewelry” – french brand established by brand designer Marianna Ermakova. Mission of brand is embodied in creating of special jewelry on order and transformation of old jewelry into modern. Makova jewelry are represented in capsule collection in fashion stores of Monaco, Cannes and Paris. The idea of development consisted of maximally simple performance of the logo. Letter O is played up in the form of a jewel. Emphasis is exactly on this letter, to point attention on unusual for european audience stress in the name.