The basis of Identity for the city of Zaporizhzhia is the 7 most vivid tourist destinations: 1. Cossack 2. Natural 3. Historical 4. Industrial 5. Eventful 6. Spectacular 7. Sacred Seven destinations are an assortment of leisure, various offers for tourists, which should attract more Ukrainian and foreign tourists to Zaporizhzhia. This strategic concept is called "7 to 7". For the logo and corporate style we have chosen a graphic language that will be as clearly as possible identifiable in the minds of people of the city of Zaporizhzhia with its special, unique constructivist character — the architecture of the Soviet period, monuments of constructivism (urban avant-garde), industrial majesty, and long, equal, as if designed under the ruler of squares and streets.