Morshynka is a new water brand for newborn babies on the Ukrainian market. Ukrainian parents prefer Morshinska water brand, so they will choose Morshynka for their kids. We create a simple, but bright visual identity that would be appealing for both mothers and children. We developed a full brandbook, which included naming, logo, colour palette, characters and five different designs for each bottle size. 5 characters - a bear, a hedgehog, a chanterelle, a bunny and a fawn - the cute friends who live in the Carpathian Mountains, the homeland of Morshynka with a purpose to make drinking water more fun and interesting and also to attract the attention of children.