We were contacted by a company that manufactures mattresses for children from 0-3 years old. Our task was to create a new brand. Comes out that parents know that mattress should be firm, with coconut filling. They just do not understand how different models of mattresses affect their health. So the main idea of the brand – the correct filling. Guided by the idea of "sleeping should be correct", the name Sonto was created and the slogan "Sonto – the proper filling of a dream". We have created an identity that reflects the brand's idea and emotion. The logo is simple in form, the letters "o" emphasize that the main things are inside. These are two sides of the mattress that cover the filling. The two "o" are the smiles and eyes of the child. We created character “Sontic” to help mothers to find what mattrase they need. There are four Sontics: Drimik, Latix, Holofix, Memorik. They differ from each other. One contains latex, another - with a memorial effect. Depending on the features, the Sontics appearance varies. It's easier for parents to choose a beautiful and correct mattress.