'The Flower Pot' is a Floral Design Workshop & Training center based in Hangzhou, China. Running by international women-florists, it creates a unique bouquet of experiences and inspirations. The idea under the branding was to create a bold yet mixable color system as in a perfectly composed flower bouquet. Also we needed to apart from the competitors with their very feminine and soft vibes that is why we have chosen these bright yet powerful colors and typography. Bold colors, that symbolize flower-buds, along with line-drawn elements, that symbolize floral stems, form the coherent and memorable design system.