WINNERS 2019

The video was created for beer-based crafted drinks WHY NOT from natural juices, German hops and special brewer’s yeast. Drinks based on beer is the main bar trend in Western Europe in recent years. WHY NOT invites progressive youth into the worldwide progressive culture of cocktail drinks consumption. The concept of the commercials is based on objectless random words (the language similar to the one futurist poets were using a few decades ago), accompanied by splashy visual backgrounds. The videos consist of a set of actually missing plots. Such an approach reflects the way of thinking of the target audience. The viewer is tired of the vulgar pathos, platitudes, and search for deep meanings where there are none. These commercials are an exaggerated call of pure carelessness and true freedom.