Advertising Agency: Saatchi&Saatchi, Ukraine Creative Director: Kirill Chistyakov Senior Art Director: Konstantin Schneider Designer: Aleksandr Litvin Dark room, developer, fixer. The red light. People miss the magic of the photography. That's why we incorporated it into the fashion style of a famous photographer Andrey Lobov. And used it for the direct mail packages. Red light reveals his name. This is photo magic.