Sub is an energy drink to visualize your pulse Sub energy drink is classically canned showing parallel silver stripes on the black background of the bottle surface. The stripes imitate the first brand name letter in 3d format keeping them seamless. The idea behind this branding is to find a special unique look able to visualize the effect of the drink avoiding standard branding methods. Each stripe on Sub packaging symbolizes a person’s pulse line. The line which appears only when you drink Sub. The line which appears to be discovered by the privileged.