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Переможці 2016

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C-18 Motion Graphics of Personal Promo

 
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ELEKS: How to Turn a Great Idea into a Software Product
C-18-2    ELEKS

The video we created, in cooperation with And Action production studio, tells the story of who we are and how we work at ELEKS - since 1991 till the present, creating successful software products — our own and for our customers. ELEKS started in 1991 as a product company with the idea of solving critical challenges through the application of science and technology. Now the company provides full-cycle, software product engineering services, from the ideation phase to building finished products to deployment and support. Product development is in our DNA. In addition to the fact that we have our own software products and focus on the development of technologically complex systems, we have preserved our passion for innovation through the early adoption and exploration of new technologies. Our technology experiments have gained wide industry recognition and media coverage; some of them, such as a smartwatch app to control a Tesla car and the Google Glass experiment, are featured in this movie. This video reflects our unique engineering culture, passion for innovation, continuous improvement and teamwork. It features ELEKS’ people - experts who stand behind the complex technological solutions we deliver for finance, insurance, retail, logistics, transportation, healthcare and other industries. We aimed to show the process of creating a successful software product, which often resembles a bumpy road and requires a lot of experimentation, trial and error. That is why the production was done with maximum authenticity, using old school decorations, to recreate the atmosphere of 1991 when the company was founded; late night filming, throwing real PC monitors out of the window and scratching an office wall with a drone propeller. The idea behind this video was to uncover the backstage of creating successful software products at ELEKS powered by the talent and skills of people that make it possible.