Platfor.ma is a large Ukrainian media publishing house, with a cohesive friendly creative team, which is focused on covering inspiring events and positive changes in Ukraine. Their close-knit and friendly creative team embodies their vision of future entrepreneurs and active Ukrainians. Their main goal is to inspire people to unite and work together, for this they launch their projects, organize events and have such plans that they simply demolish the tower. In my identity for the platform, I tried to show the idea of uniting around a common goal, around one idea. I conveyed this through the metaphor of the magnetic field, where the elements look at the main key object.