WINNERS 2012

Challenge: It was necessary to create a unique gift calendar, directly associated with the banking business. Pivdennyi Bank is one of the largest domestic commercial banks, a leading banking institution in Southern Ukraine. Creative Concept: The calendar is devoted to the subject of gold. In the period of recession and currency devaluation the question of saving the capital is of high importance. A solution to this issue is the banking service of investing in precious metals, particularly – in gold. Gold as a phenomenon has a significant impact on people, their conception of the world and relations in society, world history, culture, science, and economy. The gold calendar tells 12 facts about gold, which are little-known and interesting to the public. Each story is illustrated by an original pattern. The Art Deco period inspire the style of illustrations.