WINNERS 2012

Interactive promo (action “Ukraine, United by Football”) In honor of UEFA EUR-2012, TV channel “Ukraine” – the official broadcaster of matches of the European championship – united the football fans under its logotype. With the help of unique innovative technology of augmented reality, three-dimensional image of logo of the channel “Ukraine” appeared over football euro-arenas in Kyiv, Lviv, Donetsk and Kharkiv. Besides, TV channel “Ukraine” announced the competition “Ukraine, united by football”: each person could make a photo – against the background of stadium and logo – publish it on Facebook and win the soccer-ball with autographs of football stars – those, who have been guests of the program “Big football” on TV channel “Ukraine” during the whole championship. Thanks to its interactive and technological character, this unique project confirmed, that the channel “Ukraine” is developing in pace with all modern technologies worldwide.