WINNERS 2013

Goal: to create a platform that will promote the positioning of the tenderest toilet paper TM “Snow Panda”. TA: women 20-45, most of them have children. They love mimimi and use internet everywhere. As a solution we create the first device in the world that produces tenderness – Generator of tenderness. Its bobbins made of toilet paper plays the sweetest moments from films, songs, photos and all this tenderness you can share with your friends via social networks. Also there is a fourth button that was a surprise for people and appears a few weeks later after start of the activation. By pushing on the secret button people comes to a room where Panda is printing sweet tweets on the new luxury toilet paper from the Generator of tenderness – choose tender words and share with your friends!