WINNERS 2014

Ivano-Frankivsk city community established a public initiative to create a brand new city style and to develop a style guide for regulating outdoor advertisements in Ivano-Frankivsk. The challenge was to find a symbol that will epitomize more than 300 years of the city’s history. We discovered one firm witness, a Ukrainian peasant. Simple, humble and hardworking, he was there to defend the city, or to repair the ruins. A single embroidery stitch from his traditional shirt became a visually striking and easily adjustable emblem which was combined with the architectural fundamentals of the city hall called Ratusha.