WINNERS 2014

Ukrainians spend 10 min waiting for city transport every day. What about making this time colorful? We were the first in Europe to use water bubble system with lighting and motion detector able to create “animate” bus stop. It came to life and changed color while people moved or passed by. Digital components (QR-code enabling to get a free Sushiya-certificate for uploading photos from the bus stop) engaged even more! As a result, we got OTS about 5.4 million, 500K visitors and 13 publications in different journals about just one bus stop. We proved that non-standard ideas could be effective.