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WINNERS 2014

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B-4 Interactive Digital Design

 
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Paper Showreel
B-4-13   Saatchi & Saatchi

Gvardiya Film Production is one of the largest production studio in Ukraine. Its showreel speaks for itself. So we incorporated showreel into company’s identity. We created a paper showreel. Every time a new frame appears in a logo. This frame is selected randomly from Gvardiya showreel by a special software. So every piece of corporate material is unique and is never repeated. The bigger showreel is, the stronger Gvardiya identity becomes.