WINNERS 2014

Petcube is a gadget that was designed to help pet owners always stay close to their pets. Through the built in software, combined with the smartphone app they could see their pets, talk to them, and play with them using the controlled laser pointer. Agencies task was to appeal to the crowd funding community and attract 100.000 through Kickstarter to launch Petcube into mass production. The main obstacle was that there already were similar products on the site and they never got up further than 80.000. The founder's country of origin also didn't help the credibility of the project. Thanks to careful planning and analysis of competitors' mistakes, we were able to create an engaging presentation, which led to reaching the goal in six days and on 31-st day doubling the objective allocating 200 000 and counting.