WINNERS 2014

Objective: design concept development and its implementation for whole spaceof IDCEE 2013 Conference, as one of the best European IT Start-up conferences, creating an atmosphere for good networking. Special conditions: to arrange 9 functional areas in accordance with their functional requirements, adding “a zest” to each of them and combining everything with one visual and stylistic theme (according to IDCEE 2013 IDENTITY GUIDELINES). Idea: By combining the technical equipment and decorative elements to create a unified visual-function space, whose mission is to immerse all visitors and participants of the events in the atmosphere, which corresponds to the pre-event promotion, creates a sense of presence in the professional European conference. Solution: All the elements of conference’s graphic design were shown in the design of space. We used for this purpose: decoration equipment, lightning and stage equipment, video, projection, furniture, floristry. Everything has been carefully chosenin the same concept of color and shapes to create an atmosphere of wholeness of event.