WINNERS 2015

Description Sports equipment for real men, who think about women all the time even when the iron is held in the hands. Technical Challenge Target. Self promo project to invite attention to agency FB page, increase traffic page, attract potential customers. Bring Message - we create creative solutions that works for your results! Task. Develop an unusual creative communication to achieve goals. Necessary condition is a practical solution. Goals. Attendance page has increased almost 30 times with an average of 103 unique visitors per day up to 2988 unique visitors. We got a lot of free publications in the media: Reporter, Delo.UA, Haffinton DC (USA), beast.com, Cosmopolitan, Playboy Italy, Kiev Post, Esquire and many other media and Internet publications. Also in the news: 1+1 channel, NTN channel, "Ukraine" channel. Idea. The agency created a sports equipment, which has no analogues in the world. As a basis we took a dumbbell - plain and boring piece of iron and endowed it with additional "options" - cling, shock, surprise and motivate. Weight in the form of a woman's breasts - bright creative communication, which does not leave indifferent neither male nor female.