WINNERS 2015

Every year Kyivstar runs social campaigns which encourage Ukrainians to learn more about their homeland by means of modern telecom tools. In 2013, Kyivstar developed VKRAINA project – a unique presentation of Ukrainian history. The political turmoil in Ukraine and manipulations over the Ukrainian brands roots strengthened the importance of Vkraina for Kyivstar image as a patriotic Ukrainian company. Inspired by Vkraina, Ukrainian designer Mila Negru created a fashion collection with the images of historical maps on cloth. This designer collection underlay the Kyivstar corporate calendar for 2015. It consists of 12 images that demonstrate different periods of Ukrainian history in each month of the fashion calendar. Calendar was released in several formats: limited print edition for Kyivstar business partners, desktop edition on the project website and free mobile application.