WINNERS 2015

Our task was to design the logo of ICTV channel in the context of the most typical male qualities: aggression, energy, courage and “animal magnetism”. At the heart of idea - the use of ferrofluid, the elements of which are able to line up with the magnetic field lines. We preferred real shooting to 3-D graphics. Specially produced metal letters, ferrofluid, controlled electromagnets system, complicated scheme of light and macro photography were used for shooting. In front of a viewer the letters come to life, fantastic forms are born of the movement of the molten metal: the letters become overgrown with needles, set up bristles, melt, attract attention... It represents an active masculine character, magnetism of ICTV.