WINNERS 2015

This work was done as a part of the diploma work in Kyiv Academy of Media Art. The task was to create the concept, do the naming, logo and packaging design for a fake Ukrainian brand of premium pasta products. It resulted in a Don Mamay concept. A story of a Ukrainian immigrant-kid, who served Italian mafia but then retired and ran a family pasteria and finally decided to get back to the roots and open high quality organic production in Ukraine. The design underwent a long process of adjusting, and fine-tuning before it turned what it is. Unfortunately, due to some force majeure, instead of shooting live products in the studio, stock photos had to be used. A test package was printed and assembled but with basic digital print and paper used. In the reference link, you will find the original concept presentation, final version presentation, as well as a small animated evolution of the package :)