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The idea for promoting the first art lectures within the ART experts + design school was to use an artistic typography for the word ART which is also the part of the brand name of the school and make a small visual arts' vocabulary so that even reading the card involves in an actual learning process. The design for the typography was based on a marks from various art materials (ink and different paints) as each art piece always start from the mark. The postcards create an ART word and may serve as promotional material as well as a gift or souvenir. In the future it is planned to expand the 3 designs into the whole vocabulary of the art terms using the same technique.