WINNERS 2015

Design of the book covers for the ‘Be part of Art’ series for the Taschen that represent art collections of the chosen artists from Tate Modern, London. Designs were inspired by the basic techniques of Jackson Pollock (action painting), Louise Bourgeois (line graphics) and Sigmar Polke (raster dots). They were recreated in a first letter of the artist’s name, which also points out an idea that their works comes first than the artist itself. Same pattern was used for a spine so that it will be noticed on the book shelves as an art edition. Such approach gives an opportunity to design a book for any artist as it is adaptable and creates unity within differences. On the back cover there is a collection of an artists’ quotations which describes their works, process, feelings and attitude to an art in general. They are used instead of traditional descriptions as the main aim was to make the book cover speak with the artists’ voice. There were also designed a logo for an edition which underlines the rhyme of words ‘part‘ and ’art’, and a barcode with the integrated series’ name in it. All the visual elements as a concept of ‘Be part of art‘ series invites a reader to become closer to an art history, features, personalities, to be deeply involved with it.