WINNERS 2015

Night Ride is a local non-profit organization that promotes healthy lifestyle, particularly cycling. In it's essence, it is a regular flashmob held every other month, where people, regardless of their age or status, ride their bikes all over the city and have fun. Bringing people together, Night Ride also tries to achieve different charity goals by the common efforts of it's participants. Thus being useful both for the individual (healthy lifestyle) and the society (enhanced living conditions and new friendships, relations). I developed a flexible brand identity that utilizes the simplified shape of a bike, while it's parts stand for the events various constituting parts (start, finish, route, aim, pulse, movement etc) and serve as the basis for the graphic language. Being a regular event, the changing number of the current run becomes part of the logo, while the colors and shapes of the graphic sign adopts to the actual theme or subject. Thus the brand remains always fresh while still recognizable.