WINNERS 2016

In order to inform about the start of sales of apartments in the residential complex Echo Park we developed and launched “Canvas” – a new format for mobile advertising on Facebook. “Canvas” is realized like a microsite, it opens on Facebook with galleries of photos and videos from mobile devices, can use the gyro scope of the device, and makes it possible to interact with advertising through likes and sharing like an ordinary post. At the same time, other advertising tools on Facebook were involved to compare the efficacy with that of Carousel, advertising in the news feed, etc. Canvas as a format proved to evoke a high interest in the layout of apartments – 20% of users downloaded apartment layout from Canvas. This is due, probably, to the structure of the very Canvas for Echo Park, since at the end of the canvas, we focused on the layout.