WINNERS 2016

Selfish Club is a fishing club in the country which additionally offers high quality food and accommodation. The club has been positioned as a prestigious haven for a male community. The target was to design a logo that included a visual communication system as well as to develop the further promotion of the club. The logo, two crossed metal fishhooks, conveys an impression of strength to represent the project’s main idea of a strong community. Calm dark colours resemble water surfaces and fish scales. Light colours of a sandy shore and wood were added to the palette for natural contrast.