Cardrop is the very first and unique nationwide online marketplace for selling and buying personal cars in Sweden. Believe it or not, but somehow Swedish market for used cars got totally trapped in time. No so long ago, paying commission to a guy in a nice suit for doing nothing was nearly the only option. The urge to bring operations online was inevitable. Our ultimate goal was to reinvent car selling and buying experience to its very core. In order to establish convenient as well as trustworthy web service, underpinned with remarkably streamlined operations and indeed effortless processes, we simplified the simplest. Through consistent prototyping, simple structure and refined user flows we managed to deliver user-superfriendly experience and neat interface, enhanced with unpretentious visual identity.