WINNERS 2018

Huru brand concept stands for nullifying limitations - it's a premium quality backpack suitable for tourism and everyday use. On the website we are exploring all the numerous features and tiny details of the backpack, in order to showcase the product and all the effort and precision that were put in its creation. The home page gives an overview of the product and its the main features: water resistance, transformability, compartments for everything. Combining short videos and photos to give this information certain emotional tint. The page ends with a 360-degree view of the product to give the user a profound understanding of how it looks and feels. Specially crafted photo and video content show cloth and details in macro. Associative illustrations and animations complement the style of the backpack and the idea behind the brand, add up to the story, to give allusions to the ways the backpack can be used: boat, sea, mountains and dynamic city life.