WINNERS 2018

A reality show about the adventures of a Kiev gentleman, Vladimir Ostapchuk, around Ukrainian realities. He explores Ukrainian cities and assesses the level of life in each of them. To show the problems of society, a little provocation is always enough. Vladimir Ostapchuk knows how to get the attention of complete strangers and understand why they act the way they do. The promo campaign of "Inspector. Cities" uses stories in reverse, first showning the result, and then, the chain of events that has led to it. This method helps prolong the durability of the audio and visual work as it's not read immediately; in turn, it strengthens the viewer's interest in the product.