WINNERS 2019

HeForShe Arts Week is a project launched by UN Women. It unites art institutions to raise gender equality issue. Our goal was to create Arts Week`s identity and organize the ceremony of first Ukrainian award Women In Arts.The project was aimed to pay attention of our society to talented women in arts (artists, directors, writers, curators, actresses). HeForShe movement is a world trend today. Ukraine joined it in 2018. As a team we support and promote SDG 5 (gender equality) and we couldn`t ignore this project because we understand that in partnership with artists and art institutions we can evolve norms and perceptions that shape our cultural view of gender. So we created the identity and keyvisuals for the project. A huge part of communications was offline (posters, programs, invitations, information plates). The design for the final event (the awarding ceremony) was made within the framework of the visual style for Arts Week. We created identity and the target audience (people who understand art) accepted it, at the same time we preserved brand recognition of the organizer.