WINNERS 2021

BLOOM is an e-commerce website of exclusive custom-made furniture. The BLOOM Outdoor Furniture company was established over 10 years ago by two German entrepreneurs. From the beginning, the focus of furniture production was on quality and durability. We clearly realized that the custom-made furniture company deserves no less sophisticated, quality, and custom website design. Firstly, we needed to redesign their existing website. Secondly, do it that way to convey the conciseness and uniqueness of the client's products. Bloom's customers include architects, interior designers, private residences, and 5-star hotels around the world. It goes without saying that each piece of furniture on the website is unique, aesthetic, and perceived as a work of art. In this regard, we wanted our website to represent a museum with unique showpieces and spectacular exhibitions. So we started building not just a website but even more like a museum instead. We have created furniture collections and placed showpieces in a specific way to remind museum halls. It helped create a great contrast in size between each item and emphasize the uniqueness of each piece of furniture. We turned typography into a navigational element (along with arrows and pointers), made it large in size, clear and visible from a distance, which is quite typical for museums. The vibe of art creation is also visible on the "About us" page. It shows the stages necessary to design a masterpiece — sketching, searching for inspiration, testing, till it's perfect and finished. We must admit — it's always a great pleasure working with a client who understands the design process and a great responsibility at the same time. But who told you that we're afraid of commitment? We're bold to do our best to resolve clients' tasks and make their business bloom.