WINNERS 2021

BACKGROUND Emwatch is a Ukrainian smartwatches manufacturer. Emwatch produces smartwatches that can manage your stress. But competition on the smartwatches market is so strong that it’s not easy to surprise anyone with such functionality. IDEA We have research that proves that at least 30% of daily stress comes from deadline fear. For most of the people oncoming deadline change time perception. time feels much faster than it is in reality. We’ve created a real product innovation – the function that can slow down the time when you need it to protect you from the stress. EXECUTION A few hours before the deadline the watch enters the first working phase and starts speeding up the displayed time gently. As a result every hour becomes 3-7 minutes shorter. Users are unaware of the hours getting shorter, but as they see the deadline coming they start to speed up a little earlier. The second phase is activated when there are only 45-60 minutes left. The smartwatch starts to slow down smoothly and this way a person gets more time to finish the task and less stress.