WINNERS 2021

Synergy is an e-commerce platform designed as part of a larger SaaS project created to help freelance dentists and dental clinics find each other, synergize their skills, knowledge, and scientific approach for the sake of dental care. As the company stands for professionalism, openness, and clear benefits, we wanted our design to reflect these values. We wanted something that would say: synergy cares, supports, and puts dental specialists and clinics on the right track. That’s why we decided to use simple sign points to the right, which are quite recognizable, dynamic, and personify the idea of connecting and matching. Besides the UI design implementation, our main tasks were to create comfortable search filters for the website, increase the number of subscriptions, synchronize e-commerce projects and SaaS. As a result, we’ve created a website where customers can easily navigate all product offerings using search filters and well-organized product subcategories. Also, with the help of separated subdomains, we found a way to combine all Synergy projects together and not confuse users at the same time. Clear and ease-to-use — just like the Synergy concept.