Сavli Wireless is a technology solutions company in the Internet of Things (IoT) segment with its software platform, supported hardware & connectivity. The Internet of things (IoT) describes the network of objects —“things that are embedded with sensors, software, and other technologies to connect and exchange data with other devices and systems over the Internet. Сavli Wireless entrusted The League with an important task to redesign the old website using the brand-new company identity. After a series of brain-storming sessions and other inspirational activities, we’ve found a perfect metaphor for this project. The idea was to show Сavli company as a massive airport with its innovative infrastructure. We imagined that each customer is an airplane that has its direction and performs certain flights. As an airport, Cavli helps reach destinations its clients have set, assists, and directs them with comprehensive tech solutions. The most challenging part for us was explaining IoT technology principles most easily and understandably for its audience. And we’ve found the solution! We used 3D graphics with augmented reality illustrations. It allowed us to shape abstract & complex ideas of the IoT system through tangible objects. Also, we placed text animation in the form of a scoreboard; implemented airport navigation symbols in the CTA button; used the aerodrome designation system to reference the block structure of the site. All this allowed us to shape abstract & complex ideas of the IoT system and turn them into understandable ones even to pioneers in this field.