WINNERS 2021

With nearly 700 million active users in 2020, LinkedIn's expanded from a networking site for professionals to one of the top social media platforms.

 It's one of the most influential digital products, used by almost everyone, with a bit outdated interface design. That is why we chose LinkedIn for our experimental concept. In this case, we imagined how modern and convenient LinkedIn's interface could be, trying to bring together irreplaceable service and ease of use. Our essential goal was to create the more personalized experience of using LinkedIn to shorten the time needed to find the relevant offers or candidates. Our design concept aimed to simplify users’ efforts yet raise its effectiveness for every user type.