WINNERS 2021

Payment cards have versatile and faceless designs, that no one really likes. How to make people fall in love with card design and pay more with card in smartphone? Mastercard and PrivatBank were the first in the world to allow cardholders to change the look of their cards in a smartphone. So we created digital skins for every taste, style, and occasion to beautify the digital cards in smartphones. Thanks to this innovative technology and various designs while paying card in the store everybody can demonstrate their eco-conscious position, declare the support for Batman, sing Ukrainian songs, cheer for the favorite team at UEFA or cosplay an anime character. A boring financial instrument turned into a fan and own-sacred emotionally-digital accessory.