WINNERS 2021

On February 25th of 2021 Ukraine celebrated the 150th anniversary of its greatest female writer Lesya Ukrainka. The task was to break stereotypes about Lesya Ukrainka by showing her true magnitude, diversity and modernity. We created a dynamic brand identity to celebrate the 150 anniversary of Lesya Ukrainka that allowed us to reopen the great artist as diverse, bright and colorful. As a part of official anniversary merchandise, we created the limited edition of 150 post stamps. For this, we partnered with Ukrainian Post. Larisa Kosach-Kvitka appears in different images on the stamps, which, thanks to the color solutions, emphasizes the conceptual vision of the project and reveals the versatility of the artist. This approach allows you to go beyond the "classic" image of the artist and combine it with modern trends close to the young audience. All stamps were sold out on the art exhibition dedicated to the 150th anniversary of Lesya Ukrainka.